About Furry Friends
Furry Friends is an animal rescue group based in Shanghai China, established by Rose XuQi, striving for well being and betterment of all animals voluntarily, but not known enough. They needed to cause more impactful appeal to make people realize the situation which abandoned animals are facing.
The Life-Saving Livestream was one of the best way to cause appeal.
Taobao has 750 million MAU and there are lots of functions can be used as communication platform. We decided to utilize Livestream Shopping platform which is very trending in China, and on which no one has claimed about a social issue.
The Life-Saving Livestream definitely blazed a new way to cause appeal about a social issue on digital platform.
Find more about Furry Friends on Facebook.
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